Part 2: Social Media Best Practices: Planning, Tracking, and Engagement

  • Tuesday, May 26, 2020
  • 1:30 PM - 3:30 PM
  • Zoom


Registration is closed

SOCIAL MEDIA BEST PRACTICES: Planning, Tracking, and Engagement

Time: May 26th from 1:30 - 3:30PM EST

Where: ZOOM (a zoom link will be emailed to you after you register)

Description: While many people have experience with social media for personal use, managing a branded account can bring a new set of challenges.

Hosted by MORE Advertising, this webinar will show you how to launch a social media campaign, determine which social media platforms to use, and evaluate your campaign’s performance. We will discuss best practices for both organic social media (unpaid) and a paid advertising campaign on social media. Following successful completion of the webinar series, attendees will be equipped with the skills to independently launch and manage their own campaign.

In addition to the webinars, attendees will receive a step-by-step guide to launching a campaign, a glossary of terms, and access to creative assets used for RESPECTfully, a public awareness and prevention campaign launched by the Governor’s Council to Address Sexual Assault and Domestic Violence - in partnership with the Executive Office of Health and Human Services and the Massachusetts State Legislature to promote healthy relationships in Massachusetts teens.


Julia Gould, Senior Account Executive

Julia is a consummate, hardworking Senior Account Executive at MORE Advertising who helps government, non-profit, and corporate clients to deliver comprehensive multi-touch campaigns and impactful results. She approaches each project with the passion to develop outstanding creative and the drive to get it done on time and on budget. Over the last 8 years, Julia has worked with the Massachusetts Department of Public Health, Massachusetts General Hospital and Red Sox Foundation’s Home Base Program, Eastern Bank, University of Massachusetts Boston, and others. Some of her most recent work includes the award-winning RESPECTfully campaign for the Governor’s Council to Address Sexual Assault and Domestic Violence as well as the More About Marijuana campaign for the Cannabis Control Commission. Julia is a member of the Needham Cultural Council and is a graduate of Emerson College with a Bachelor of Science in Marketing Communications.

Evan Pursley, Digital Strategist 

As MORE’s Digital Strategist, Evan’s responsibilities include developing and managing digital content strategy across all platforms, e.g., social media, websites, and digital marketing. He brings exceptional expertise in communicating complex scientific and medical issues to patients and their families, potential donors, athletes, and the media. Evan most recently served as marketing and communications manager at the Concussion Legacy Foundation. His responsibilities included developing and monitoring benchmarks for digital strategy using social media insights and Google Analytics. He also launched a national concussion education program, working with strategic partners in the athletic community to boost visibility. Outside of the office, Evan is a Camp Director for Circle Camps for Grieving Children, a camp for girls who have experienced the death of a parent. He earned his Bachelor of Arts in Sociology from the University of Pennsylvania.





JDI strives to make our virtual events accessible to you. If there's an event we're hosting that you want to take part in, but are unsure if your access needs will be met, please contact Ariel at or 617-557-1801. We ask that you give us two weeks notice to fulfill this request.

This is especially for those who are d/Dear or Hard of Hearing who require CART, ASL Interpreting, Deaf-Interpreter Team Interpreting, or any other language access service. JDI's language accessibility efforts also include those who would benefit from language interpretation in a language other than English.

In your message, please provide your contact information and specify what accommodation you are requesting.  All webinars will be recorded and downloaded to our YouTube channel with automatic captions.  

Privacy: All webinars are recorded and posted on our youtube page.  Attendees names may become visible during the webinar. All private chats between organizers and attendees are not recorded. 

Questions: Please contact Ariel Valdes via phone: 617-557-1801 or email:

These web series have been developed for JDI member programs and JDI invited guests.

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